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The Essential Guide for Startup Founders to Build an Effective Social Media Presence
For most startup founders, building a social presence is a necessity. Social media platforms help research audiences, drive growth, build brands, and communicate. However, creating an effective social media strategy is challenging due to constantly changing algorithms and trends.
Setting Realistic Goals
Before diving into social media, it’s crucial to set realistic goals that drive momentum. Consider the following:
• Role of Social Media: Is the focus on customer service, content distribution, or brand perception?
• End Game: Are you building a following for a product launch or resetting brand perceptions?
• Timeline: Set specific, short-term goals to build momentum.
Identifying Target Audiences
To avoid posting into the void, identify your target audience:
• Who are they? Are they customers, investors, or niche communities?
• Where are they located? Use analytics tools or simple methods like asking for feedback in community spaces.
• What content do they engage with? Study high-performing content and emulate successful themes.
Prioritizing Platforms
Focus on 1-2 platforms to start, as maintaining more isn’t sustainable for most founders. Consider using both brand and personal accounts to connect with your audience more effectively.
Creating Content
Post content that provides unique value, such as:
• How-to Guides
• Behind-the-Scenes Insights
• Industry Trends
• Product Updates
Experiment with different content types to find what resonates with your audience.
Adapting to Changes
Social media platforms frequently update their algorithms, affecting content visibility. Stay nimble and willing to experiment with new content types as needed.
Building Posting Cadence
Quality > Consistency > Quantity. Start with high-quality posts, then increase frequency as you gauge success. Create a backlog of evergreen content to maintain a consistent posting schedule.
Measuring Success
Track success both qualitatively and quantitatively:
• Qualitative: Monitor feedback, DMs, and overall sentiment.
• Quantitative: Track engagement, conversions, and audience growth using in-app analytics.
Encouraging Engagement
Don’t be discouraged by silent supporters—many consume content without engaging. Encourage interaction by hosting events, engaging in community management, and experimenting with different content formats.
Growing Your Social Media Presence
Effective social strategies create a growth flywheel: more engagement leads to more reach, which leads to more followers, and so on. To accelerate growth:
• Engage with your audience regularly.
• Create shareable and discussion-worthy content.
• Maintain a consistent voice across platforms.
Final Thoughts
Be focused on your niche and limit your efforts to two platforms initially. Over time, your audience will grow, and with it, your social media presence. Even small teams can build engaging feeds that resonate with their audience.
Why it’s important to have diversity represented in Entertainment and it’s potential effects on our culture
Diversity in entertainment is vitally important to our culture for a variety of reasons. Representing different cultures, ethnicities, genders, and abilities in entertainment can have a significant impact on how we view and interact with each other. Here are three key reasons why it’s so important to have diversity represented in entertainment:
- Promotes Inclusivity: Having diversity in entertainment encourages viewers to appreciate the many different cultures and backgrounds that exist, and to recognize the importance of inclusivity. When people see themselves and their cultures represented in the media, it can help to validate their own experiences, and build a sense of community. This can lead to a more tolerant, understanding society, where everyone is free to express themselves.
- Creates Awareness: When diverse perspectives are seen in entertainment, it can help to create awareness of different issues and experiences. Representing a variety of characters and stories can help to educate viewers about a certain culture or topic, and can help to break down stereotypes and misinformation.
- Encourages Empathy: Seeing different perspectives in entertainment can help to encourage empathy. Viewers can gain insight into how other people think, feel, and experience the world, and this can lead to more understanding and respect of one another. When people can empathize with those who are different from them, they can become more tolerant and open-minded.
In conclusion, diversity in entertainment is incredibly important to our culture. Representing different perspectives in entertainment can help to foster inclusivity, create awareness, and encourage empathy. When we have diversity in entertainment, we can move closer to having a more tolerant and understanding society.
I recently did an interview with Authority Magazine on this topic, and you can find it here: How Igor Reiant Of Entertech Is Helping To Make the Entertainment Industry More Diverse and Representative
Creator economy is thriving!
AllCasting.com have been noticing changes in the entertainment industry and specifically in casting call types and talent needed over the past 3-5 years. In last 2 years COVID pandemic and lockdowns accelerated and created a rapid growth for what’s called a creator economy.
We see an explosion in the number of brands looking to hire on-camera and voiceover talent for their projects. Marketing companies, brands, and traditional entertainment players went from looking for in-studio, on-location or in-person talent to home studio talent.
Instead of making million-dollar TV ads, brands now develop an abundance of content designed to reach audiences across platforms like Facebook, Instagram, TikTok, Youtube and more.
Individual creators became vehicles for e-commerce, brand awareness and audience engagement. With a significant growth in content demand, creator economy is thriving! Creators can make millions from corporate endorsements and sponsored posts.
These trends began long before the pandemic, but COVID was a true accelerator of this new era of content creation.
Creators are now a fundamental part of the entertainment industry, and we are excited to provide them with the best tools, largest exposure and more opportunities then ever before – all in one place – AllCasting.com! Brands, businesses and marketing agencies will be able to find talent to create and distribute new content quickly and hustle free!
Avoid The Rock Stars And Hire Someone You Like
Look for people you like, because no matter how talented they are, the negative is always going to pull down any positive. The second- or third- or fourth-best candidate who isn’t a jerk is going to ultimately provide way more value. Be guarded against that sort of rock-star culture.
They say all the right things in interviews, and then they come in and really make people’s lives miserable. You spend at least a third of your life at your job. You should have a place you’re happy to go to every day.
Get A Lot Of Attention And Deliver Significant Value By Keeping A Broad Business Picture In Mind
Mercenary entrepreneurs – today disproportionately running consumer-web businesses – are young, aggressive and ambitious people, which are all good qualities, but they have no broad picture or purpose. They are getting lots of ‘eyeballs’ and ‘users’ but aren’t delivering any significant value.
Missionary entrepreneurs – more often found running life sciences, green technology, infrastructure or deep sciences businesses – have a bigger goal beyond just making money. For missionaries, it is not about buying low and selling high or getting out quickly; it’s about building something sustainable so that you can have the kind of impact you want and accomplish your greater purpose.
The purpose can become so core to your business that it can survive well after you have left the company.
IgorReiant.com 